Really Victoria’s Secret, you’re going to go and name a bra “Incredible”? That’s setting major expectations. Granted the Very Sexy was very sexy. Unless you got the wear-it-multiple-ways version where the straps came undone by themselves. So not very sexy.

So I approached this new bra line with my usual healthy dose of skepticism. Alright, I lampooned the name to all my friends. Expounded on how you can’t really improve on bras at this point.

Self adjusting straps–how is that even possible?

But curiosity won out and I ordered one online.

Truth time. It is Incredible. It doesn’t dig into your skin. It gives great support. The straps stay in place, but you don’t feel them there. You barely feel like you’re wearing a bra. It puts all other bras to shame. And the straps don’t require manual adjusting to tighten or loosen. Nope. They do self adjust.

It’s the best bra I’ve ever worn.

I have tried the demi and the push up so far and I gotta say. It’s love. Deep abiding love. Where I plot to purchase a new one soon. And then another.

So Victoria’s Secret, I must humbly ask your forgiveness for doubting you. You have created a truly Incredible bra.